Customer relationship management is an approach to manage a company's interaction with current and potential customers. CRM allows businesses to become more efficient by organizing and automating certain aspects of the business.
Forging good relationships and keeping track of prospects and customers is crucial for customer acquisition and retention, which is at the heart of a CRM’s function. You can see everything in one place — a simple, customizable dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more.
CRM helps businesses learn about their customers, including who they are and why they purchase your products, as well as trends in customers' purchasing histories. This allows businesses to better anticipate their customers' needs and, as a result, fulfill them. Effectively using customer relationship management can also provide a strategic advantage over your competitors.
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Defined Sales Processes
It’s important to have a defined sales process before migrating to CRM. Our process are well defined and comes with reporting.
This is the most important part of customer relationship management today. Let our AI learn about your customer behaviour.
Email Marketing Solutions
We create best-in-class email marketing software to create, send and track email campaigns that will earn results.
55% of sales come from organic search. Search traffic is the biggest revenue source…
Customer Experience Management
Customer experience management (CXM or CEM) describes a company’s tools and processes to manage and improve customer interactions with their business. With effective customer experience management, a customer’s loyalty, lifecycle or lifetime value can be improved, prolonged or increased respectively.
Our marketing efforts take the advantage of time to automate, streamline and measure any marketing-related activities, such as customer communication (e.g. sending out newsletter eBlasts), customer and audience segmentation, or tracking, scoring and forecasting of leads. Automation refers to the use of tools and software so that manual processes and efforts can be reduced. Typically, marketing automation is used by larger companies to manage lead volumes that are sent to sales for follow-up.
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Our core value proposition is to work with our clients in identifying, planning and executing operational performance improvement initiatives, in order to achieve operational performance excellence. Major benefits include increased revenue, reduced costs, improved customer experience and improved compliance and control.