Content Marketing Strategy

This is our why we are creating content, who we are helping, and how we will help you in a way no one else can. We will use this content marketing to build an audience and to achieve at least one of these profitable results: increased revenue, lower costs, or better customers most of the times all the three.

On the other hand, content strategy delves deeper into  the “creation, publication, and governance of useful, usable content.” Note that content strategy often goes beyond the scope of a content marketing strategy, as it helps businesses manage all of the content they have. You might have a best brand on your offer but the public do not know that. We make sure that we take your brand to them using the best content. We want to put your brand in great light as to get brand loyalty.

Our team will devise the best content plan for your target market as there is no one plan that fits all. This documents the specifics of how we will execute our strategy, and who on our team will be handling each task. Think of an army commander who goes to war without a plan. Definitely that commander will fail dismally. But as a commander you need to update your partners too about the war plan. That is what you get from The First Pitch Group because our reporting is just second to none.

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

Audience Segmentation

We make the most of our marketing efforts by segmenting customers based on their personas. We know that a buyer persona is a fully fleshed-out profile of one segment of our audience. This enables us to develop content that speaks to each segment more effectively.

Consistence & Continuity

 Once we know what strategies work best for you, our work becomes that much more effective and our overall content marketing strategy much clearer. We believe in in consistence. We keep on testing new ways to make our strategies work.

Measurable KPIs

The KPIs will help us know when we have achieved our goals by providing milestones we can check off. These include achievements in terms of revenue, sales, traffic,  different aspects of  marketing efforts like email marketing and social media metrics

Assessing current Position

You will never know where you are going unless you know where you are coming from. We take your current position seriously because we want to learn how you have been doing because we can not expect to have different results by doing same things.

Press Releases

One very strange relationship between business and the press. Well we make sure you get the publicity you deserve. They say there is nothing like bad publicity, well in business bad publicity has killed thriving business but wont happen.

Trending Content

You have seen brands trending for wrong reasons and good. When you choose means getting the best partner for your brand. We create content that trend because of its good value. We make brands and now its your turn to get a share of that pie.

Our case studies

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You might've heard how important content creation is to the growth of your business, but as you'll see throughout this post, it needs to have a well-planned purpose. You have heard the word content is king well copywriting is its queen and you need both.

Your competitors likely have a similar product as yours, which means your potential customers need to know what makes yours better and different. This is where content comes in. In order to prove why you're worth buying from, you need to prove why you're worth listening to.


Tell us about your product

Let us help you get your business the growth it needs and deserves

Attract and persuade your target market and increase your website’s visibility in the search engines with the content provided by our professional copywriters.


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