Reputation Management

In business reputation is everything and in the environment we are in today, reputations are tainted so quickly and so fast. You need a company like ours to manage your reputation

Reputation Management is aimed to boost online visibility and drive visitors to a website by assisting the reputation of a business within search engines. It helps foster a debate by enhancing conversation and “influencing the influencer”. Online Reputation Management can be used either for increasing positive brand and keyword content driven search results or dissipating negative content that appears within search engines through brand searches, keyword searches, or both.

  • Consumers increasingly rely on online research when considering a purchase. 88 percent of buyers research products online before making a purchase (online or in-store); and 86 percent will hesitate to purchase from a business that has negative reviews.
  • Leaving brand reputation to chance can lead to a crisis. Monitoring your reputation and reacting promptly will help you avoid crises and full-on disasters, and prevent negative news about your business from spreading.
  • Your brand’s online reputation can affect your site’s rankings. It’s official: Google uses an algorithmic solution designed to de-rank sites that offer poor customer experience.
  • Monitoring your online reputation will give you valuable customer insights: what people love about your product, what they wish they could change, and what they feel is missing.
  • First and foremost, your company name is what defines you. But maybe everyone isn’t quite familiar.  We make sure you have all common misspellings so you leave no room for error.
  • Just like your name, your products and services need to be monitored too.  You’d want to track keywords of your competitors because many people might mention your product, but not your brand name.
  • Do you have anyone who stands out as a high-profile employee? You want to track their names as well. 
  • Keeping track of how and what people are saying in your industry is critical. 
  •  Competitor analysis can provide great data into how you stack up against others in your industry. Track your competitors’ names to see what others are saying on social.
  • Building - Typically carried out by businesses that are new or who are trying to build a good or reliable brand or name for themselves. You don't have to do it alone when we can help you build yours.
  • Maintenance - This form of management is carried out by companies who already have an established reputation they and their customers view as good. The goal is to keep, or maintain this reputation.
  • Recovery - If your reputation has taken a hit through bad reviews or any other reasons, this is the form of reputation management you should be employing. It largely consists of good marketing and self promotion with the aim of helping you recover.

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Online PR Management

Social Mentions
Monitoring

Negative Content Filtering

Negative Content Removal

The foundation of a successful Reputation Management campaign is an in-depth evaluation of your circumstances and objectives. Each of our services can be used separately depending on your needs and targets.

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